Twestival: Mobilising the masses with Twitter

On the 12th of February over 175 countries will be hosting events to raise money and awareness for charity: water. The name of the occasion is ‘Twestival’ – an ambitious project that relies on Twitter for communications, coordination, attracting support and raising funds.

Twesitval is a magnificent example of Twitter’s effectiveness in spreading a message. Within days of volunteers spreading the message globally hundreds of blog posts, thousands of re-tweets and a whole lot of organising has been achieved.

In most countries that will be hosting events for Twestival locations have been nailed down, plans made and guest lists grown. But the best part of it all is that a pile of money has already been raised for charity:water – an NGO that focuses on providing clean water to parts of the world that need it most. Think Zimbabwe.

There will be two Twestival events held in South Africa – one in Johannesburg and another in Cape Town. For more information on these check out the Johannesburg and Cape Town Twestival websites.

I will most likely be at the Johannesburg event being held at Cappello in Sandton City – see you there!

I'm a writer and broadcaster who also designs apps and strategies for disruptive startups in the financial world. Find out more on my about page.