Does This Notebook Make Me Look Fat?

Apple has announced its launch of the world’s thinnest laptop during the 2008 Macworld keynote presentation by company CEO Steve Jobs.

The Macbook Air is about half a centimeter thick at its thinnest point and achieves its remarkable form-factor due to Intel secretly developing the smallest Core 2 Duo processor to date for Apple’s new product. The full specs of the Macbook Air are as follows:

  • 13.3-inch LED-backlit glossy widescreen display with 1280×800 resolution
  • 1.6 GHz Intel Core 2 Duo processor with 4MB L2 cache
  • 800 MHz front-side bus
  • 2GB of 667 MHz DDR2 SDRAM
  • 80GB hard disk drive with Sudden Motion Sensor
  • Intel Graphics Media Accelerator X3100
  • Micro-DVI port (includes Micro-DVI to VGA and Micro-DVI to DVI Adapters)
  • Built-in iSight video camera
  • Built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR
  • One USB 2.0 port
  • One headphone port
  • Multi-touch TrackPad with support for advanced multi-touch gestures including tap, scroll, pinch, rotate and swipe
  • 45 Watt MagSafe Power Adapter.

The Macbook Air will retail for $1799 (around 12300 South African rand) and boasts an impressive five hours of battery life.

This was one of several announcements made by Jobs during his 2008 Macbook keynote, which enjoyed record attendance and a huge audience of online viewers tracking feeds at popular rumor sites.

Other announcements included new updates for the iPhone and iPod Touch, a new product called Time Capsule; a network-attached storage device designed for use with Apple’s Time Machine software, movie rentals from the iTunes movie store and an update to the Apple TV that adds support for renting HD or DVD quality movies with 5.1 surround sound and removing the requirement for using a computer to get media to the Apple TV. Of course, movie rentals via iTunes are exclusively being launched for the American market and will only be introduced to regions where the iTunes Music Store is available – so you can forget about seeing it in South Africa any time soon.

I was personally hoping for the announcement of an HSDPA iPhone which would have precipitated my purchase of one. Nonetheless, the free update to the existing iPhone is awesome as are the new features being introduced to the iPod Touch, including Apple’s email application. Existing Touch owners will have to fork out $20 (R140) for the update, however.

The announcement of the Macbook Air overshadowed all others and this product is set to raise the bar on the small-form-factor notebook market. Apple is giving Sony a hard run for their money in this department and has introduced some tough-to-beat features in the Macbook Air, such as multi-touch technology integrated into the Air’s trackpad.

I'm a writer and broadcaster who also designs apps and strategies for disruptive startups in the financial world. Find out more on my about page.